CDR
  • branding
  • digital
  • spaces

The rebranding project of Casa dos Reclamos bases its intervention on maintaining the brand's values, preserving the figure of the chameleon as the foundation of its narrative, as well as the dominant pink color, a recognized feature of its identity. The objective is to develop a strong signature, a brand united by the potential for metamorphosis, always aiming to create visual consistency. The brand is made every day, in every project it undertakes.

strategic analysis

consultancy
corporate identity
graphic design

PROJECT

  • rebranding cdr

DESIGN

  • atelier nunes e pã

AWARDS

  • graphis silver award 2022
  • ida award bronze winnner 2022

PHOTOGRAPHY

  • vox photography

PRODUCTION

  • casa dos reclamos

WEB DEVELOPMENT

  • primariu
A brand united by the potential for metamorphosis.
The rebranding project preserves the figure of the chameleon as the protagonist of the narrative.

The brand discourse of "cdr" is shaped in the present through the graphic and visual "alphabet" created, allowing it to be recognized—even when it transforms, like the chameleon—by the quality and boldness of the work it performs and for which it stands out. The acronym "cdr" gains relevance over the designation "casa dos reclamos," aligning with the company's vision of internationalization. The design of the logo evokes the circular movements of printing machines and reveals what is at the essence of its construction, the company’s activities, and also the chameleon—color and its reproduction. The principle of dynamism and plurality is also explored in the chromatic universe—alongside the vibrant pink, secondary colors join to build the brand and its multiple scenarios.

The rebranding encompassed all internal and external communication simultaneously—stationery, promotional materials, vehicles, uniforms, workspaces and showrooms, website, and social media—strengthening the sense of belonging and corporate identity.These materials explore the established narrative, leveraging the potential of each to create a coherent image.

The rebranding project was recognized by the IDA design Awards and the Graphis Design Competition, Bronze and Silver respectively.