AGRICULTURA LUSITANA is a cultural and creative immersion project that involved around 150 people from 9 national design schools, 22 craft ateliers and a design team, and invited them to immerse themselves in the reality of the schist villages to create objects with cultural, local and national meaning and identity. It is the latest in a triology of projects based on promoting the identity and territory of the Schist Villages (Água Musa, L4 Craft, Agricultura Lusitana).
strategy
creative direction
communication and storytelling
editorial vision and concept
graphic design
web design
corporate films
exhibitions
PROJECTO
- agricultura lusitana, craft+design+identidade
CONCEPT AND ORIENTATION
- joão nunes
DESIGN
- atelier nunes e pã
COORDENATION
- adxtur - agência para o desenvolvimento turístico das aldeias do xisto
“This project solidifies the positioning of the collaborative culture between management and design, a powerful catalyst within organizations that stimulates creative thinking, the development of initiatives and the work of teams that want to generate value in the social context. Transformations based on ethical principles and more ecological ways of being will change the way we live, promoting personal, social and political well-being in the territory of this project, Portugal.”
João Nunes
Designer, Advisor to the Agricultura Lusitana project
“The AGRICULTURA LUSITANA project challenges itself to bring together around our identity matrix - agricultural heritage as the essence of knowing how to do, be and be - a set of actors and frontiers of knowledge in areas as diverse as history, ethnography, gastronomy, craft, design, traditional arts and crafts, handicrafts and digital fabrication, ecology and audiovisual, in order to, from the local context, idealize and produce goods and services capable of attracting new demand.”
Rui Simão
ADXTUR Coordinator, Coordinator of the Lusitanian Agriculture project
The exhibition Agricultura Lusitana's itinerary in its entirety included UNIQUE - International Fair for Applied Arts & Design in Karlsruhe, Germany, the Rectory of the University of Aveiro, MAP - Museum of Popular Art in Lisbon and the Dr. Ethnographic Museum. The Museum of Popular Arts also hosted the Seminar "Visions for the Future of the Schist Villages", with graphic design also by Atelier Nunes e Pã.
2015
- eurique - international fair of applied arts and design karlsruhe, germany
- cale - fundão street festival, crafts + design meetings fundão, portugal
- fia - international crafts fair, lisbon, portugal
- salon international du patrimoine cultural paris, france
2016
- rectorate of the university of aveiro, portugal
- tent london - london design festival, uk
- casa do design "burilada - artifacts for survival", matosinhos, portugal
- bid recognition, design mention 2016
2017
- mude - museum of design and fashion “new world. visions through the ibero-american biennial”, lisbon, portugal
2018
- mude - museum outside the doors “so much sea. transatlantic flows by design”, lisbon, portugal
- map - museum of popular art, lisbon, portugal
- caroussel des métiers d’art et de creation 2018, louvre carousel, paris, france
2019
- maison et objet 2019, paris, france
2020
- museu etnográfico dr. louzã henriques, lousã, portugal
