Crunch Equation is a company specialized in the iGaming sector. The signage and space animation project for its headquarters aimed to be more than just a physical workspace. The vision was to create an immersive portal into the iGaming universe, where every detail reflected a deep understanding of the unique challenges of this vibrant digital sector.
Crunch Equation is a company specialized in the iGaming sector. The signage and space animation project for its headquarters aimed to be more than just a physical workspace. The vision was to create an immersive portal into the iGaming universe, where every detail reflected a deep understanding of the unique challenges of this vibrant digital sector.
signage
offices
signage
offices
PROJECT
- space animation and signage crunch equation offices
DESIGN
- atelier nunes e pã
ARQUITECTURE
- ddprojecto
PRODUCTION
Having as a starting point the dichotomy between the digital work environment and the physical workplace, plus the dynamics of a team that organizes itself in shifts across different geographic locations throughout the year, the concept of the "Cloud" emerged – a common space for employees and clients. The headquarters space became a visualization of the CrunchEquation universe, networked and immersed in expressions of iGaming and 8-bit aesthetics. It evokes the atmosphere of the core business, infusing the team spirit with a sense of purpose, inspiration, and humor.
A vibrant setting where the energy, DNA, and liveliness of CrunchEquation are manifested. The balance between common and private spaces, between focus and relaxation, always aligns with the CrunchEquation brand vision. Team spirit and cooperation between employees, shifts, and departments are the central focus.
The iconographic family, based on 8-bit aesthetics, was curated to serve the purposes of spatial identification, sometimes in a literal way, other times metaphorically.
