
The AM Furniture group, founded in 1962, is a family company which, with the deep knowledge and dedication of its workers, operates with more than 60 countries around the world. The activity that is the origin of the AM furniture group - carpentry, in essence techniques for joining wood - is a metaphor for the challenges of the current brand: the union of past and future, of creation and production, of the family and the global.
The AM Furniture group, founded in 1962, is a family company which, with the deep knowledge and dedication of its workers, operates with more than 60 countries around the world. The activity that is the origin of the AM furniture group - carpentry, in essence techniques for joining wood - is a metaphor for the challenges of the current brand: the union of past and future, of creation and production, of the family and the global.
graphic design
corporate broch
graphic design
corporate brochures
PROJECT
- rebrandind am furniture
CONCEPT
- carlos santos
DESIGN
- atelier nunes e pã
INTERIOR DESIGN
- carlos santos
PHOTOGRAPHY
- antónio chaves



Core Concepts: Know-How; Legacy; Vision, Growth
The rebranding of the AM brand incorporated visual references to the traditional “Joinery” as the art of “joining” or “uniting”: join Tradition and Innovation, Materials and Purpuse, Craftsmanship and Technology, Furniture and Spaces. It contemplated the definition of its brand architecture, sub-brands and collections, as well as Stationary and Brochure, in order to establish a strong and coherent communication- a matrix for growth and creativity.





