AM Furniture Group
  • branding

The AM Furniture group, founded in 1962, is a family company which, with the deep knowledge and dedication of its workers, operates with more than 60 countries around the world. The activity that is the origin of the AM furniture group - carpentry, in essence techniques for joining wood - is a metaphor for the challenges of the current brand: the union of past and future, of creation and production, of the family and the global.

corporate identity
brand architecture
graphic design
corporate broch

PROJECT

  • rebrandind am furniture

CONCEPT

  • carlos santos

DESIGN

  • atelier nunes e pã

INTERIOR DESIGN

  • carlos santos

PHOTOGRAPHY

  • antónio chaves

Core Concepts: Know-How; Legacy; Vision, Growth

The rebranding of the AM brand incorporated visual references to the traditional “Joinery” as the art of “joining” or “uniting”: join Tradition and Innovation, Materials and Purpuse, Craftsmanship and Technology, Furniture and Spaces. It contemplated the definition of its brand architecture, sub-brands and collections, as well as Stationary and Brochure, in order to establish a strong and coherent communication- a matrix for growth and creativity.

Core Concepts: Know-How; Legacy; Vision, Growth