Development of the Gardunhas Sénior brand,
a senior health and wellness project in Fundão.
The brand vision focused on concepts related to nature and a sense of belonging.
creative direction
photographic direction
graphic design
infographics
corporate identity
brand architecture
signage
merchandising and product
production management
PROJECT
- communication and branding for Gardunha's
DESIGN
- atelier nunes e pã
PHOTOGRAPHY
- victor hugo
The chromatic universe and the sensory aspect explored in the developed objects are inspired by the natural heritage of Beira and the Serra da Gardunha. The natural integration and the human dimension of this project support the conceptual communication of the idea of a nest and identity – both cultural and personal.
The brand language was developed and applied to signage and space animation, as well as all internal and external communication. The produced merchandising is positioned responsibly and sustainably, supporting and promoting local products while seeking solutions of utilitarian relevance.
